Seven Deadly Marketing Sins

Catchy title, heh? Marketing sinners, beware. Now that CommPros Group is on the salvation trail, there's no excuse to keep repeating those same mistakes. If you find yourself so focused on tactics and fire-fighting that you routinely overreact, tackle symptoms intstead of solving problems and want to pack it all in and walk out the door---you need help. (Most of us do.) Check out Gary Katz's article "Marketing Operations: Solving Marketing's Seven Deadly Sins." Here's a preview for the impatient: Ill-defined metrics, slammed resources, losing your institutional memory, no creativity, suppliers avoid you, CFO slashes your budget... If any of this applies to you or your marketing department, read Gary's article. Then tell me how your marketing department survives and prospers, or why it's whithering away right before your eyes. You could become CommPros Group's next case study or shining star.